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	<title> &#187; sales increase</title>
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		<title>Ever heard of Andrew Cook?</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2009/04/04/ever-heard-of-andrew-cook/</link>
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		<pubDate>Sat, 04 Apr 2009 09:15:14 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[against the trend]]></category>
		<category><![CDATA[increase efficiency]]></category>
		<category><![CDATA[least value]]></category>
		<category><![CDATA[sales increase]]></category>
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		<description><![CDATA[Well if you haven’t read on because his is an amazing story. In the late 1970s and early 1980s he transformed William Cook, a well-established family manufacturer of steel castings, into a market leader &#8211; when all was against him. At that time, of course, the UK economy was really tough, rather like now; output [...]]]></description>
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