insight

If you’ve been following my earlier posts on business strategy you might be asking how strategic innovators achieve the results they do.

I believe there is only ONE system to formulate a superior strategy and implement it. It’s not “my” system, it is THE system. Many use the same basic system. Some do it better than others. Some understand it better than others. But, at the end of the day, it’s the
same system.

I call the system the “The Complete Purpose Driven Strategy System”, a SEVEN Step Guide to Creating a UNIQUE STRATEGIC POSITION for Your Business.

I’m going to explain this system to you over the next few posts. And along the way, I’ll present each part of the system and share some insights that are exclusively my own.

Each post will show you why creativity and innovation is more important in strategy formulation than analysis and process. And if you’re serious about differentiating your business they will reveal how to invent fresh strategic positions and leverage more success from your current strategies.

A fuller account of the ‘SEVEN Step Guide to Creating a UNIQUE STRATEGIC POSITION for Your Business‘ is being offered as a free e-Book download for a limited period from andrew@real-results.org

Best wishes

Andrew Pearson

May we wish you the best of new years in 2008! And welcome to the first of a series of posts on business strategy – starting with something that may have been a stocking-filler!

Why mention the iPhone?

Apple has said that it’s on the way to selling 1 Billion iPhones in the next few months. Judging by the news and hype (and the ecstasy I saw on a friend’s face who bought one recently) that quest seems to me to be distinctly achievable.

What’s also staggering is that Apple has muscled its way into one of the world’s most brutally competitive markets, rattling the mobile phone industry’s most dominant players by producing the No. 1 ‘must-have mobile phone on the market’.

Ever since Apple unveiled the Macintosh computer in 1984, it has become the standard-bearer of how to market consumer products.

It has transformed into an increasingly commanding force in the new digital universe by combining innovation and design in ‘got-to-have-it’ gadgets. Firstly with the iPod (which changed how we listen to music) and latterly with the iPhone (which has re-invented how use a mobile phone), Apple has achieved technological dominance.

For this reason Apple has shown us what a superior strategy based on a unique strategic position is all about.

The Secret?

What Apple shows us – and other businesses like it – is that strategy is as much about insight and vision as it is about being simultaneously in tune with customers and two steps ahead of competition.

Think about it for a moment. How many businesses do you know who have created and occupied a unique strategic position? And how many of them do you know who have actually gone on to find another one – and another – consistently offering their customers even more value?

A handful probably.

Yet such superior, and successful, strategies share the same underlying principles. Thus the principles behind Apple’s successful iPhone strategy are essentially the same as those that took Marks and Spencer to market leadership 100 years ago!!

What are these principles? Well that’s for next time. See you then.

Best wishes

Greetings! As I’m about to launch another coaching programme, I thought I’d let you know, I’m releasing an extensive report that outlines some of the basic principles I teach.

Over the past 18 months or so we have been working with a wide range of business owners with a special business development programme. The results that we have achieved have been outstanding!

Clients are achieving 30% increases in sales and another is on the way to a 50% increase in turnover!

These results combined with the insights that we have drawn from our own research now form the basis of our ‘Ultimate Business Manifesto’ – to be launched in December. This ground breaking document reveals DEEP insights into many business owners’ personal approaches to business, and what they need to CHANGE in order to be (more) successful.

We are also putting together a short workshop programme based on our Manifesto which we call “Discover Profits that Lie Hidden in Your Business” to show business owners the vital skills needed to achieve greater success.

If you’re interested in learning more about what goes on “behind the curtain” in my elite coaching groups, please e-mail me on andrew@uniquebusinesssolutions.co.uk