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		<title>11 Ways to Attract and Retain your Ideal Customer</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/06/20/11-ways-to-attract-and-retain-your-ideal-customer/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/06/20/11-ways-to-attract-and-retain-your-ideal-customer/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 10:27:41 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[attract customers]]></category>
		<category><![CDATA[attract enquiries]]></category>
		<category><![CDATA[build relationships]]></category>
		<category><![CDATA[building a list]]></category>
		<category><![CDATA[building relationships]]></category>
		<category><![CDATA[carve out a niche]]></category>
		<category><![CDATA[compelling]]></category>
		<category><![CDATA[compelling materials]]></category>
		<category><![CDATA[creating sales]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[developing business]]></category>
		<category><![CDATA[ideal cusomer]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing approaches]]></category>
		<category><![CDATA[ongoing sales]]></category>
		<category><![CDATA[potential buyers]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[standardised strategy]]></category>
		<category><![CDATA[warm leads]]></category>

		<guid isPermaLink="false">http://uniquebusinessstrategies.wordpress.com/?p=200</guid>
		<description><![CDATA[Click here to see my latest Marketing Resource: 11 Ways to Attract and Retain Your Ideal Customer]]></description>
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		<title>So, just where do we go from here &#8230; ?</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/05/21/so-just-where-do-we-go-from-here/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/05/21/so-just-where-do-we-go-from-here/#comments</comments>
		<pubDate>Wed, 21 May 2008 11:12:22 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[approach]]></category>
		<category><![CDATA[collaborators]]></category>
		<category><![CDATA[creativeness]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[current practices]]></category>
		<category><![CDATA[customer demand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[develop]]></category>
		<category><![CDATA[developing]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[dynamic approach]]></category>
		<category><![CDATA[excellent business relationships]]></category>
		<category><![CDATA[excellent relationships]]></category>
		<category><![CDATA[implementation of strategy]]></category>
		<category><![CDATA[implementing strategy]]></category>
		<category><![CDATA[invent]]></category>
		<category><![CDATA[inventing]]></category>
		<category><![CDATA[inventiveness]]></category>
		<category><![CDATA[respond to customer demand]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[strategy formulation]]></category>
		<category><![CDATA[Unique strategic position]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://uniquebusinessstrategies.wordpress.com/?p=166</guid>
		<description><![CDATA[I mentioned last time that any effort to craft strategy must be aimed at creating a UNIQUE STRATEGIC POSITION. I also mentioned that current practices are inadequate. What is required is a dynamic approach that replicates the success of strategic innovators. Such an approach is to be found in this THREE-Fold framework of strategy formulation [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seven Steps to Create a Unique Strategic Position for your Business</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/04/25/seven-steps-to-create-a-unique-strategic-position-for-your-business/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/04/25/seven-steps-to-create-a-unique-strategic-position-for-your-business/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 11:17:22 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[achieve results]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[analysis and process]]></category>
		<category><![CDATA[create a unique strategic position for your business]]></category>
		<category><![CDATA[download free ebook]]></category>
		<category><![CDATA[exclusive insight]]></category>
		<category><![CDATA[formulation]]></category>
		<category><![CDATA[free ebook]]></category>
		<category><![CDATA[fresh strategy]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[implement]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[implementing]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[seven step]]></category>
		<category><![CDATA[strategic innovation]]></category>
		<category><![CDATA[strategic innovators]]></category>
		<category><![CDATA[strategic position]]></category>
		<category><![CDATA[strategy formulation]]></category>
		<category><![CDATA[strategy processes]]></category>
		<category><![CDATA[Superior strategy]]></category>
		<category><![CDATA[system]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://uniquebusinessstrategies.wordpress.com/?p=167</guid>
		<description><![CDATA[If you&#8217;ve been following my earlier posts on business strategy you might be asking how strategic innovators achieve the results they do. I believe there is only ONE system to formulate a superior strategy and implement it. It&#8217;s not &#8220;my&#8221; system, it is THE system. Many use the same basic system. Some do it better [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>What&#8217;s Wrong with Strategy Formulation Today?</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/03/28/whats-wrong-with-strategy-formulation-today/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/03/28/whats-wrong-with-strategy-formulation-today/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 11:05:32 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[anticipated sources]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Dyson]]></category>
		<category><![CDATA[expected sources]]></category>
		<category><![CDATA[observation]]></category>
		<category><![CDATA[overwhelm the competition]]></category>
		<category><![CDATA[Skoda]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[strategy formulation]]></category>
		<category><![CDATA[successful business]]></category>
		<category><![CDATA[Superior strategy]]></category>
		<category><![CDATA[Virgin]]></category>

		<guid isPermaLink="false">http://uniquebusinessstrategies.wordpress.com/?p=164</guid>
		<description><![CDATA[What companies like Apple, Starbucks, Dyson, Virgin, Amazon.com and even Skoda &#8211; and many businesses like them &#8211; have shown us, is that a superior strategy is as much about being simultaneously in tune with customers as it is with being two steps ahead of competition. Should we question conventional strategizing processes? Yes we should! [...]]]></description>
		<wfw:commentRss>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/03/28/whats-wrong-with-strategy-formulation-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Decide When to Rejuvenate the Business</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/02/27/how-to-decide-when-to-rejuvenate-the-business/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/02/27/how-to-decide-when-to-rejuvenate-the-business/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 11:37:43 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business survivial]]></category>
		<category><![CDATA[Measures]]></category>
		<category><![CDATA[strategic]]></category>
		<category><![CDATA[strategic innovator]]></category>
		<category><![CDATA[strategic position]]></category>
		<category><![CDATA[Strategy tips]]></category>
		<category><![CDATA[superior strategies]]></category>
		<category><![CDATA[system]]></category>
		<category><![CDATA[Unique strategic position]]></category>

		<guid isPermaLink="false">http://realresults.wordpress.com/?p=139</guid>
		<description><![CDATA[For further information download FREE “How to Create and Exploit a UNIQUE STRATEGIC POSITION for Your Business” What allows strategic innovators to predict the future is their reliance on measures of BOTH ‘strategic’ health AND ‘financial’ health of their businesses. By adding strategic measures people it’s possible to get a couple of really powerful indicators: 1. [...]]]></description>
		<wfw:commentRss>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/02/27/how-to-decide-when-to-rejuvenate-the-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Questioning Approaches in Business Are So Important</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/02/20/why-questioning-approaches-in-business-are-so-important/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/02/20/why-questioning-approaches-in-business-are-so-important/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 11:26:20 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business approach]]></category>
		<category><![CDATA[rejuvenate]]></category>
		<category><![CDATA[strategic innovators]]></category>
		<category><![CDATA[strategy forumulation]]></category>
		<category><![CDATA[upward trend]]></category>

		<guid isPermaLink="false">http://realresults.wordpress.com/?p=137</guid>
		<description><![CDATA[For further information download FREE “How to Create and Exploit a UNIQUE STRATEGIC POSITION for Your Business” Everybody who is responsible for strategy formulation should be actively considering how to rejuvenate their businesses. In other words to seek out and be ready to allow their businesses to embark on another growth curve – and just when [...]]]></description>
		<wfw:commentRss>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/02/20/why-questioning-approaches-in-business-are-so-important/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The imperative for creating a unique strategic position</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/01/11/the-imperative-for-dynamic-strategy-formulation/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/01/11/the-imperative-for-dynamic-strategy-formulation/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 11:32:15 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business turnaround]]></category>
		<category><![CDATA[flows of cash and profit]]></category>
		<category><![CDATA[history of growth]]></category>
		<category><![CDATA[implement strategies]]></category>
		<category><![CDATA[Marks and Spencer]]></category>
		<category><![CDATA[planned growth]]></category>
		<category><![CDATA[strategic positions]]></category>
		<category><![CDATA[unique strategic positions]]></category>

		<guid isPermaLink="false">http://realresults.wordpress.com/2008/01/23/the-imperative-for-dynamic-strategy-formulation/</guid>
		<description><![CDATA[For further information download FREE “How to Create and Exploit a UNIQUE STRATEGIC POSITION for Your Business” It is incredible to think of Marks and Spencer, a company that had enjoyed a long history of growth and profitability, until the late 90s, slipping into decline. Needless to say, the middle of a crisis is the worst [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does it take to develop a Unique Strategic Position?</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/01/07/what-does-it-take-to-develop-a-unique-strategic-position/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/01/07/what-does-it-take-to-develop-a-unique-strategic-position/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 11:04:29 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[easyJet]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[successful strategy]]></category>
		<category><![CDATA[superior strategies]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[underlying principles]]></category>
		<category><![CDATA[uniques strategic position]]></category>

		<guid isPermaLink="false">http://realresults.wordpress.com/2008/01/23/what-does-it-take-to-develop-a-unique-strategic-position/</guid>
		<description><![CDATA[Good morning! Hope your New Year is going well for you. Last time we looked at the phenomenal success of Apples&#8217; iPhone strategy. If you remember I mentioned that I&#8217;d go a little deeper and answer the question: &#8220;What does it take to develop a unique strategic position?&#8221; Well, you may be surprised to know, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating Superior Strategies</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/01/03/creating-superior-strategies/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/01/03/creating-superior-strategies/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 11:15:24 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[combine innovation]]></category>
		<category><![CDATA[competitive market]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[market leadership]]></category>
		<category><![CDATA[technologica dominance]]></category>

		<guid isPermaLink="false">http://realresults.wordpress.com/2008/01/23/creating-superior-strategies/</guid>
		<description><![CDATA[May we wish you the best of new years in 2008! And welcome to the first of a series of posts on business strategy &#8211; starting with something that may have been a stocking-filler! Why mention the iPhone? Apple has said that it&#8217;s on the way to selling 1 Billion iPhones in the next few [...]]]></description>
		<wfw:commentRss>http://strategistschoice.uniquebusinessstrategies.co.uk/2008/01/03/creating-superior-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10. Systemise &#8211; And Put the Business On Autopilot</title>
		<link>http://strategistschoice.uniquebusinessstrategies.co.uk/2007/06/20/10-systemise-and-put-the-business-on-autopilot/</link>
		<comments>http://strategistschoice.uniquebusinessstrategies.co.uk/2007/06/20/10-systemise-and-put-the-business-on-autopilot/#comments</comments>
		<pubDate>Wed, 20 Jun 2007 10:47:32 +0000</pubDate>
		<dc:creator>uniquebusinessstrategies</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[business world]]></category>
		<category><![CDATA[capacity]]></category>
		<category><![CDATA[concentrate on the business]]></category>
		<category><![CDATA[consistent]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[fortitude]]></category>
		<category><![CDATA[indentify prospects]]></category>
		<category><![CDATA[industy output]]></category>
		<category><![CDATA[market leader]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[operate effective systems]]></category>
		<category><![CDATA[outsource]]></category>
		<category><![CDATA[predictable]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[replicate past success]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[what do you do best]]></category>

		<guid isPermaLink="false">http://realresults.wordpress.com/2007/06/20/10-systemise-and-put-the-business-on-autopilot/</guid>
		<description><![CDATA[There are two ways that work should be done inside your business: by SYSTEMS and PROCESSES. Earlier we said that if your business depends on YOU, you don’t have a business you have a job! Well the solution is to be found in setting up systems and processes. (1) Systems take the form of manuals, [...]]]></description>
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