So, just where do we go from here … ?

I mentioned last time that any effort to craft strategy must be aimed at creating a UNIQUE STRATEGIC POSITION. I also mentioned that current practices are inadequate. What is required is a dynamic approach that replicates the success of strategic innovators.

Such an approach is to be found in this THREE-Fold framework of strategy formulation that concentrates on:

1. Customers and value; the issue here is to question how to achieve full value and service for customers – something that strategic innovators understand – the majority give the area lip service ONLY.
2. How we respond to customer demands for value with a proposition based on our market mission, distinctive capabilities, strategic assets and our ability to differentiate against the competition instead of unimaginative ‘me-too’ responses to every problem and opportunity.
3. Building an organisational environment that supports creativity and inventiveness, excellent relationships with customers, staff, collaborators the development and implementation of our strategy.

More next time

Best wishes

Andrew Pearson